New Zealand Trade Manual
The New Zealand Trade Manual is an informative trade-focussed publication that helps promote, source and sell export-ready New Zealand tourism products to the overseas travel trade.
Print run 10,000 copies (annual)
Target audience Trade-specialist travel agents, tour operators and wholesalers worldwide.
Distribution New Zealand and Australia (all travel agents and NZ specialist wholesalers). NZ specialist travel agents, wholesalers and Kiwi Expert Agents in: North America, Germanic Europe, UK/Europe, Japan, North Asia, South East Asia and Emerging Markets. Distributed via direct mail, distribution channels, distribution partners, international travel trade show and made available to Tourism New Zealand worldwide offices.
destination-nz.com New Zealand Travel Guide
The New Zealand Travel Guide is an informative consumer-focused publication with expanded information on New Zealand and an extensive directory covering how to get around, where to stay and what to do.
Print run 120,000 copies (annual)
Target audience Consumer — free independent travellers who are willing to invest time and money in search of the authentic New Zealand experience.
Distribution Nationwide through accommodation, activities, attractions and transport providers; i-SITE network including Christchurch and Auckland airports; Bluebridge; Jasons transport circuit around Auckland and Christchurch.
destination-nz.com Culture & Nature Guide
The Culture & Nature Guide is New Zealand’s first niche guide targeted at visitors who are willing to invest time and money to experience New Zealand’s authentic cultural and natural heritage.
Print run 50,000 copies (annual)
Target audience Travellers interested in an authentic cultural and natural New Zealand experience.
Distribution Key tourism gateway locations including airports (Auckland, Christchurch and Queenstown), i-SITE visitor information centres, attractions and activities and selected accommodation properties throughout New Zealand.
destination-nz.com Rest & Relax Guide
The Rest & Relax Guide is New Zealand’s first niche guide targeted at visitors who are willing to invest time and money in search of rest, relaxation and a luxuriously indulgent New Zealand experience.
Print run 50,000 copies (annual)
Target audience Domestic and international travellers wanting to escape the everyday with rest, relaxation and a luxuriously indulgent New Zealand experience.
Distribution Key tourism gateway locations including airports (Auckland, Christchurch and Queenstown), i-SITE visitor information centres, select accommodation properties and spas throughout New Zealand.
destination-nz.com City Guides
City Guides is targeted at visitors who really want to explore and experience everything their destination city has to offer.
Print run 50,000 copies per edition
Target audience Visitors from around New Zealand and overseas
Distribution Targeted distribution within each region including i-SITE visitor information centres, attractions, activities and selected accommodation properties.
destination-nz.com Backpacker Guide
Dedicated North Island and South Island editions. Extensive independent editorial will make the Backpacker Guides essential reference tools and set them apart from their competitors. The unique Been there. Done it. Pass it on! concept encourages backpackers to leave notes and doodles so they can pass on their experiences to other travellers looking for the inside word.
Print run North Island – 50,000, South Island – 50,000 (annual)
Target audience Free independent travellers
Distribution Key tourism gateway locations including airports (Auckland, Christchurch and Queenstown), i-SITE visitor information centres, attractions and activities and budget accommodation properties throughout New Zealand.
FIT (Free Independent Traveller) Maps
If your market is backpackers, you need to be on these full-colour A4 maps.
Print run 390,000 copies (annual) — Auckland, Rotorua, Wellington, Christchurch, Dunedin, Queenstown.
Target audience Backpackers.
Distribution Information desks and the receptions of budget accommodation providers around Queenstown, Dunedin, Christchurch, Wellington, Rotorua and Auckland.
The Best of the South Island
The Best of the South Island is a DLE Guide with an extensive South Island directory covering how to get around, where to stay and what to do. It is Christchurch International Airport’s official publication.
Print run 110,000 copies (annual)
Target audience Consumers — local and international free independent travellers.
Distribution Airside and landside at Christchurch International Airport; key i-SITEs; tourism businesses and advertisers; Bluebridge.
Brown Bear Ski & Snowboard Guide
Brown Bear Ski & Snowboard is the definitive ski publication with the most comprehensive information for skiers and boarders.
Print run 40,000 copies (annual)
Target audience NZ skiers and snowboarders at all levels and international travellers coming to NZ for a winter holiday.
Distribution i-SITE network (including Auckland and Christchurch airports); ski shops – retail and rental; tourism businesses and advertisers.
Brown Bear Indulge Wellington
Brown Bear Indulge is the ultimate guide on where to eat, drink, shop, indulge and explore.
Print run 140,000 copies per annum (2 editions – 70,000 per edition)
Target audience Local residents, visitors from around New Zealand and overseas.
Distribution Targeted box drops (PO boxes + households); industry professionals; i-SITEs (airport/city); targeted accommodation providers, restaurants, bars, cafés and shops, tourism businesses and advertisers.
Brown Bear Indulge Christchurch
Brown Bear Indulge is the ultimate guide on where to eat, drink, shop, indulge and explore.
Print run 140,000 copies per annum (Christchurch has 2 editions – winter and summer – 70,000 per edition)
Target audience Locals who want to make the most of what their region has to offer; domestic and international visitors.
Distribution Targeted box drops (PO boxes + households); industry professionals; i-SITEs (airport/city); targeted accommodation providers, restaurants, bars, cafés and shops, tourism businesses and advertisers.
Brown Bear Indulge Dunedin
Brown Bear Indulge is the ultimate guide on where to eat, drink, shop, indulge and explore.
Print run 80,000 copies per annum
Target audience Locals who want to make the most of what their region has to offer; domestic and international visitors.
Distribution Targeted box drops (PO boxes + households); industry professionals; i-SITEs (airport/city); targeted accommodation providers, restaurants, bars, cafés and shops, tourism businesses and advertisers.
Cityscape Christchurch
Cityscape is a monthly entertainment and lifestyle guide packed full of essential local information. Currently produced for Christchurch, Cityscape has a loyal following of passionate local readers.
Print run 20,000 copies per edition.
Target audience Locals who want to make the most of what their region has to offer; domestic and international visitors.
Distribution Targeted box drops (business PO boxes + households in selected residential areas); selected outlets (hotels, cafés, bars, restaurants and libraries) across the city.