New Zealand Trade Manual
The New Zealand Trade Manual is an informative trade-focused publication that helps promote, source and sell export-ready New Zealand tourism products to the overseas travel trade.
Print run 8,000 copies (annual)
Target audience Trade-specialist travel agents, tour operators and wholesalers worldwide.
Distribution New Zealand and Australia (all travel agents and NZ specialist wholesalers). NZ specialist travel agents, wholesalers and Kiwi Expert Agents in: North America, Germanic Europe, UK/Europe, Japan, North Asia, South East Asia and Emerging Markets. Distributed via direct mail, distribution channels, distribution partners, international travel trade show and made available to Tourism New Zealand worldwide offices.
destination-nz.com New Zealand Travel Guide
The New Zealand Travel Guide is an informative consumer-focused publication with expanded information on New Zealand and an extensive directory covering how to get around, where to stay and what to do.
Print run 200,000 copies (annual)
Target audience Consumer — free independent travellers who are willing to invest time and money in search of the authentic New Zealand experience.
Distribution Nationwide through accommodation, activities, attractions and transport providers; i-SITE network including Christchurch and Auckland airports; Bluebridge; Jasons transport circuit around Auckland and Christchurch.
destination-nz.com Culture & Nature Guide
The Culture & Nature Guide is New Zealand’s first niche guide targeted at visitors who are willing to invest time and money to experience New Zealand’s authentic cultural and natural heritage.
Print run 80,000 copies (annual)
Target audience Travellers interested in an authentic cultural and natural New Zealand experience.
Distribution Key tourism gateway locations including airports (Auckland, Christchurch and Queenstown), i-SITE Visitor Information Centres, attractions and activities and selected accommodation properties throughout New Zealand.
destination-nz.com Backpacker Guide
Dedicated North Island and South Island editions. Extensive independent editorial will make the Backpacker Guides essential reference tools and set them apart from their competitors. The unique Been there. Done it. Pass it on! concept encourages backpackers to leave notes and doodles so they can pass on their experiences to other travellers looking for the inside word.
Print run North Island – 100,000, South Island – 100,000 (annual)
Target audience Free independent travellers
Distribution Key tourism gateway locations including airports (Auckland, Christchurch and Queenstown), i-SITE Visitor Information Centres, attractions and activities and budget accommodation properties throughout New Zealand.
FIT (Free Independent Traveller) Maps
If your market is backpackers, you need to be on these full-colour A4 maps.
Print run 80,000 copies per region (annual) — Auckland, Christchurch, Queenstown. All other regions 50,000 copies per region (annual).
Target audience Backpackers.
Distribution Information desks and the receptions of budget accommodation providers around Queenstown, Dunedin, Christchurch, Wellington, Rotorua and Auckland.