FIT Maps

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FIT Maps

These full-colour, A4-sized pads of 100 tear-off backpacker maps are designed for busy backpacker receptions and tourism businesses.

Customer Profile

Free Independent Travellers are travellers who stay in backpacker accommodation so they can:
  • Stay for longer
  • Spend more money on important things like activities and shopping
  • Socialise! These girls and guys love the nightlife!


Facts and Distribution

Number of Copies:
Auckland, Christchurch & Queenstown = 80,000
Rotorua, Wellington & Dunedin = 50,000
Frequency: Annual
RRP: FREE
Size: Full-colour, A4-sized pads of 100 tear-off maps


Distribution

Distributed through information desks and the receptions of budget accommodation providers.
"I have found the backpacker map to be very effective in targeting my major market sector..."
Martin Lowe, Cyber Pass Internet Cafe, Christchurch